Internet Marketing – Explore This Method Of Marketing For Instant Results!

Marketing has included new methods in its wake, with Internet becoming available all over the world; marketing through Internet has become one of the best ways to get instant increase in sales of your products.

Why Internet Marketing?

There are many ways you can make your product reach the targeted customer base. However, you require to have a lot of money, and each campaigns takes some time to come into existence. There are other problems related to this type of marketing, people you want to reach should have a media receiving set of some time so that your marketing campaign is seen or heard one way or other. However, with computers reaching almost every home and office in the world, there is no better way than to reach the targeted audience directly.

This is where internet marketing becomes important, since the media is a different one, your marketing concept cannot be the same you used through other media. With internet there has to be a more personalized approach to marketing and making the buyer interested in product is also equivalent to attracting a potential customer. This has led to several different types of Internet marketing strategies.

What are the different internet marketing strategies?

There has been an emergence through trial and error of numerous internet marketing strategies, which changed the way world uses Internet and there has been an increase in number of people who are earning through marketing regularly on the Internet. The different types of internet marketing strategies are the email marketing, banner marketing, content marketing, search engine marketing, affiliate marketing, etc.

All these methods are used singly or together by companies trying to increase their customers. Affiliate marketing has allowed people earn their livelihood by carving out a share out of profits of the company for themselves; affiliate marketing can be done through emails, placing banner ads on websites, placing buttons, links in articles, etc. of the products they intend marketing.

Content marketing too, has become very famous not with the companies themselves only, but also among the customers who like to be informed about the products in a more details way, and also like to be educated about the benefits of using the product. This type of internet marketing has caught up in a big way and people like to be in sync with their information more and more.

Banner and email marketing are different internet marketing strategies again; email tends to reach the potential customer in his mail box, whereas banners reach only those who visit your website. Both the types have proven to be effective ways of internet marketing, through times.

Internet marketing is a billion dollar industry today, you can hire experts in this field and can start reaching thousands of potential customers within no time, this is the reason, even the most established of business houses are going in for this option while continuing with the traditional marketing options.

There is no limit or no rules how Internet marketing should be done, art about this marketing is how well you can turn a potential customer into a permanent customer.

Recruitment Video is an Important Part of an Employment Branding Strategy

Video is the # 1 form of Internet communication and can be one of the most effective medium organization uses to build its employment brand. Recruitment videos posted on an organization's career site, distributed via podcasts and posted on YouTube and social networking sites can create excitation for the organization by allowing potential candidates to experience an organization's corporate culture, values, see multiple employees' passion for the organization and see what it's like to live and work in the organization. Google's recruitment video "An inside look at Google" as been viewed over a half million times on the Internet. Other organizations such as Yahoo, Microsoft, Cisco, IBM, JP Morgan, TiVo, the US Army and Home Depot have found great success using recruitment video. I recently read that studies have shown an effective recruitment video can increase passive candidate flow by up to 30%.

An organization's recruitment video is not a commercial and should not be scripted. The goal of the video is to give an inside look at the company and employees doing real work. A recruitment video should show real employees telling real stories about the organization. The video should also include a message from the CEO or an executive in the area of ​​the organization the video is targeted. The more real the video is the more effective it will be. An effective recruitment video should be 2 to 4 minutes in length. Remember you want a potential candidate to take action so make the video compelling and fun. When you create your recruitment video give potential candidates an avenue to respond by including a link to the organization's career site and if possible an e-mail address for candidates to forward their resume.

Recruitment video is a great way to increase employee referrals. Encourage employees to include a link to recruitment videos in their e-mail auto-signatures and individual FaceBook, LinkedIn, Ning, MySpace and other social networking site pages. We've discussed using viral marketing techniques to build employment branding. Ensure that those writing about the organization include a link to the organization's recruitment video.

Remember that your recruitment video is only as good as the employment site it directs potential candidates to. Potential candidates will visit an organization's employment site to confirm if what they hear about the organization is true, read detailed information about the organization, and submit their resume. The career site should clearly identify the organization's culture, values, vision, current job openings and benefit programs. The site should reflect an organization's brand and strengthen a candidate's desire to consider employment opportunities with the organization. Included on the site should be testimonials from employees that reinvigorate what potential candidates viewed in the video.

Furniture Store Marketing – When Everyone Is Your Customer, No One is Your Customer!

One of the biggest challenges home furnishing owners must overcome, in order to be successful in this new economy, is the dreaded I-offer-everything-for-everyone syndrome. On the surface this looks like a sure-fire way to get more customers, but it is already proven time and time again that it is not always the most successful way to prosper in your store.

If you are an independent home furnishing retailers, then chances are you have a limited budget and limited space to work with. So, if your store offers several contemporary collections, several ultra-modern collections and some eclectic pieces as well as some early American collections scattered through you store, do you really think that you have enough of any of those styles to satisfy the type of customers who are looking for a specific style? However, style is only one way to target your customer.

In fact, the most successful furniture retailers in my area focus on a couple of things to attract a specific type of customer:

  • Complete living room packages for under $ 2,000 or furnish your entitlement home for under $ 5,000.
  • Long-term low or no interest financing
  • Fast delivery within 3 days or less
  • Lower prices for packages

So, by narrowing down their advertising, they attract a customer that wants to purchase multiple pieces, which in turn, drives the average ticket sale and profits up. They then offer attractive financing terms which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.

Most importantly, they save the customer money by buying more and can get it in their homes in a couple of days. There is also another twist to these retailers. They reward their salespeople handsomely for NOT selling the financing, but getting customers to pay off their balances in less than 90 days.

There is a common slogan in marketing statute, "There are riches in niches." Simply put, this slogan means determine who your most profitable, enjoyable and easy to attract customer is, and then specialize in getting more of those customers to come into your store and buy. You do this by creating a USP (Unique Selling Proposition) that compels your most profitable customer to come back into your business again and again.

What if you reviewed your business over the last couple of years and discovered the following trends about your customers and prospects:

  • Wives initially visited the store without their husbands.
  • Recently married
  • Had three kids
  • Lived within five miles of your store
  • Spent between $ 800 – $ 1500 on sofa, loveseat and tables.
  • Paid by Visa, MasterCard or Discover

Once you have this information, you can redesign your store and business to cater to more of the same types of customers that are currently spending good money in your store.

However, you can only use this information to your advantage if you take the time to find out who your customer is, what is important to them and what they really want.

It may come as a surprise to you, but your customers want more than just a sofa. If you are just selling a sofa, you are missing out on a ton of business. Here are a few of the keys I have discovered over the years:

  • Do not sell mattresses, sell relief from back pain.
  • Do not sell home theater seats, sell the entertainment experience.
  • Do not sell sofas or loveseats, sell comfort and warmth.
  • Do not sell furniture, sell status and prestige.
  • Do not sell interior design, sell ENVY and the WOW factor!

Once you know what your customers really want then, you could use that information to create a USP that attracts more of the same type of customers. For example:

  • "Do not hire expensive interior designers, use our 23 point design checklist and give your home a million dollar look for FREE!"
  • "Discover how to give your home an extreme $ 20,000 makeover, on an $ 8,000 budget."
  • "Your family and friends will say" Oh my gosh! Your home is simply amazing! "In 27 seconds flat … we guarantee it!"

But I Don’t Feel Like Working Out!

Do most people actually feel like exercising? Think about it. Who do you know actually loves to work-out as often as they can? Probably not many because if most people felt that way there wouldn’t be an obesity epidemic.

As I write this, even I’m putting off the inevitable. I have to work-out. I’m a Personal Trainer. Shouldn’t I be counting down the seconds until I get to hurt and sweat to the classic rock channel and my dumbbells? Nope. I have spent the last hour or so lollygagging around the couple of sites I tend to frequent, posting a few status updates and commenting “great pic” here and there while working up the motivation to get moving! I have a holiday party to attend tonight and I can promise you…the food will probably be pretty good. So how can I take my love of fabulous cuisine and my obvious Sunday morning laziness and somehow use this combo to get me up off the sofa and into the work-out room? Well I’ll tell ya….

I’ve been fat and I’ve been fit and I promise you that fit feels better! I just typed a paragraph or so about my own vulnerabilities above to let you know that I relate to your lack of desire to exercise. We aren’t that different from each other. I live in the same fast world with the same fast food and email vs. snail mail and instant gratification benefits as everyone else. The only problem with this is that permanent and healthy weight-loss and weight-management take time, perseverance and yep, hard work.

I know what happens when we put important tasks off. They either never get done or if they eventually do, there is usually a hefty late penalty. It’s no different with our bodies. To develop and keep a fit physique, consistency is the key. To stay consistent, we have to change our minds.

The truth is that the next hour or so WILL go by regardless of what I choose to do within that time. The last hour is over and I chose to sit on the computer. Now even though I really did more productive things other than post silly stuff online, the fact remains that there is still a work-out to be done. I will have calories to burn off for later. I have a metabolism to speed up for the indulgences I will partake in tonight. I can choose to sit here for the rest of the afternoon and not get my strength training session in and I probably still won’t put on any significant weight from tonight’s foods. The reason for this is that while most often I would prefer not to work-out, I do it anyway because I ALWAYS feel a sense of pride, joy and power by the end of that hour of exercise than I would feel by not doing it. I feel AMAZING when I finish an exercise session. Did it happen overnight? NO! I had to make myself continue to experience it for a good long time until I realized the power behind a regular fitness routine. The result is a faster metabolism which burns my calories for me while I do nothing at all. In real estate, they would call this cash flow from a rental property. The investing, rehabs and negotiations are done yet the pay goes on. Brilliant!

Think about where you are right now. Do you have any regrets over the things you didn’t do? Have you noticed any negative circumstances in your life that could have been kept small and insignificant if only you had tackled them sooner? What about any goals you would have accomplished had you acted sooner (or at all)? When you take a moment and honestly think about any of these regrets, are you convinced that if you only had the chance to make a different decision you would have done it and then you would have everything you’ve ever wanted by now? How much would you give to change the outcome of any of the scenarios I just mentioned?

It’s been 2 hours since my last paragraph. In that time, I worked-out AND prepared all the vegetables needed for my few days worth of healthy salads. I’ll be honest here. I absolutely didn’t feel like doing ANY of that. It’s time consuming and labor intensive as far as I’m concerned. Given that thought process, here’s another one which is equally true. I just finished my work-out and prepared my lean and nutrient dense post exercise replenishment not just for today, but for the next several days to come. It was labor intensive, but I FEEL AMAZING! The hard work is done and I’ll reap the benefits of 2 hours worth of work for the next few days! The technical term for this is delayed gratification. Let’s say it together. DELAYED GRATIFICATION. It’s a way of life we don’t experience much of these days and I believe it’s why our bodies suffer from malnutrition and limited physical capabilities.

You see, most of us don’t feel like doing a lot of the things we need to do and I’m no different. The only way to experience the other side of this particular coin is to just do it. Whatever it is. With exercise, the more often you muster up the strength to get it done, the more you’ll understand the rewards. Don’t get me wrong, you still may want to put it off, however, you’ll have a valid sense of what you’re missing out on if you do. You’ll get how powerful it feels to spend that hour or so doing what you’ll feel proud of rather than nothing at all, which you could easily regret much longer than a measly hour, possibly the rest of your life. This way of thinking creates pride and a healthy self-esteem. It also helps to abolish any feelings of restriction since when we take care of ourselves the majority of the time, we can enjoy our indulgences without guilt.

Well, now that I’ve done the hard work, I’m gonna relax. As I had mentioned earlier, it’s Sunday. The only day of the week that I don’t have to be something to someone. The day that’s reserved all for me. Rather than spending all of it vegging, I gave myself the best gift I could….peace of mind from good work well done. I took that hour, doubled it and now I feel free!

So what about you? What did you get from this?

Wishing you a lifetime of smart choices and self-pride!